Keyword research is an important process search engine optimisation experts use to discover and then research search terms that users input into search engines while searching for particular items, services or overall information. A good keyword research service will provide you with a list of keywords, how many are used in the “keywords density” and other relevant statistics and information, along with easy-to-use tools, such as content analysis tools and advanced reporting capabilities. Some key research service companies offer their clients free initial reports, after which you need to pay for their services. In this article we’ll take a look at some of the main questions you should ask any professional company about its keyword research services.
Who is the buyer? The buyer is the person who has come to the internet to look for a particular product or service, but is not necessarily a customer of the seller (who might be your actual customer). For example, a potential buyer of a particular product features the word “free”, but is not necessarily a customer of yours. You need to establish whether the keyword research company you’re planning to work with is aware that people can say “free” but aren’t necessarily specific customers of your company, and whether it has the capability to provide you with accurate information relating to competitors and their products.
What is the context of the search? Contextual relevance is very important. If your target audience uses a specific set of search words in order to locate your site, then your efforts are likely to be wasted. For example, if your target audience only uses the words “car”, “wheels”, “mechanism” and “drive” when searching for your product, then your keyword research will give you results that include many sites that are irrelevant to your business. This is the reason why it is vitally important to undertake proper keyword research before choosing a company to carry out the work for you.
Now that you have decided to embark on the journey towards creating a successful Internet marketing campaign, you have to make sure that you get the best value for the money you spend. The ideal way to do this is to consider your buyer journey. By considering the journey the buyer takes along the journey to purchasing your product, you can establish how to optimise your web pages to ensure that the greatest opportunity for sale still remains. For example, consider how the buyer navigates through your site. If they find your web pages easy to navigate and they don’t have to look too hard for the information they are looking for, then you are on the right track.
However, what if your potential buyers find your site confusing to navigate or they get frustrated because the information they need is not easily found? Then you should consider the keywords that you are going to use on your landing pages in order to maximize your conversion rates. Although some people would argue that the buyer should look for the keywords in the title, I would argue that it is actually more beneficial to optimise the landing pages based on the keywords used in the title and description. I have had great success by applying this simple principle.
In fact, keyword research is one of the most important aspects of search engine optimisation. If you are to create effective web pages, then you must ensure that the keywords you choose are at the heart of the content of your web pages. Therefore, all content within your web pages should be optimised to target these keywords. This is why keyword research is such an important part of search engine optimisation. If you cannot properly analyse the keywords in your niche, then your efforts will be fruitless.
However, there is more to keyword research than just choosing a handful of keywords. You need to understand how to optimise your website and the pages based on these keywords. For example, do you want the main page of your blog post to appear above the fold (which means the search engines only show this page when someone searches using the keywords you have chosen)? Or do you want your blog posts to be displayed in the regular Google News and Feeds results, but without being shown when someone searches using the particular words you have chosen?
Other things to consider when carrying out keyword research include the total search volume for each keyword, the competition for those keywords, and the cost per click. Let’s say you find two keywords, ‘water fuel’ and ‘jet fuel’, and the competition for each is high. If you chose the first keyword because it had a lower search volume and low competition, but the second keyword because it had a very high search volume but very low competition, then your page would be completely wasted. Therefore, the process of carrying out keyword research, as outlined above, is very important.