The Keyword Research Processes
Keyword research is an important practice all internet marketers use to discover and analyze search terms that internet users enter in search engines when searching for information, products or services. Keywords are essentially related to keywords, which are questions users ask in search engines. The more specific a keyword is, the higher up in the search results it will appear.
Keyword Research should be an integral part of any internet marketing campaign. The most common mistakes made by internet marketers who don’t incorporate keyword research process in their campaigns is that they fail to remove words that aren’t relevant to their campaigns. They also try to rank for words which have very low competition. The result is that their campaigns become extremely narrow, as they try to rank for a few words that are not relevant. To avoid such pitfalls, it’s important to understand and execute a thorough keyword research process.
You’ll need to understand what keywords your competitors are ranking for. You can do this by using keyword research tools such as Google AdWords Keyword Tool or Yahoo! Search Marketing with keyword research tools. Once you’ve identified the keywords, you’ll then need to learn about competitive keywords, as well as intermediate and broad market terms.
In order to rank for these search terms, you’ll need to learn about how to target the audience for those search engines. This requires an in depth understanding of SEO and SEM. Keyword research provides a great foundation to build on.
Once you’ve identified your main keyword phrases, you can then start doing research to learn about how to rank for those words. Some marketers choose to purchase software and tools that tell them exactly how to optimize for specific keywords, and how to rank for those keywords. In reality, these tools do provide some value. Many SEO companies charge for these services.
If you don’t want to spend money on software tools, there are plenty of other things you can do to improve your ranking. One key to ranking highly for a large number of small, specific keywords is to implement a keyword strategy. A keyword strategy determines how you will rank for each keyword phrase. This plan then gives you specific steps to take to rank for each keyword phrase. Keyword strategy is often incorporated into a digital marketing campaign.
For example, let’s say you’re planning to create content around the term “commerce.” You’d want to optimize your digital marketing campaign so that when someone searches on Google or Yahoo, you show up at the top of the first page of the search results. How do you achieve this? You create content around the terms and then rank within those keywords based on your content. You can also use pay-per-click advertising to promote those keywords in digital marketing.
So the right time to market your small business online is while the market is ripe for it. When you have the right information, your small business will be exposed at the right time. The best practices for keyword strategies will always put the focus on the small business owner. That’s why the rules change from time to time. It’s up to you to keep up with them. Don’t ignore them, they’re there waiting for you!
Keyword research should always take into consideration the type of competition you’re likely to face, as well as what type of search engine results for the keywords will show up in. Keep in mind that not all SEO efforts are created equal, nor do all advertising campaigns show the same results. One tactic that gets a lot of attention is buying a listing in the major search engines. The catch, of course, is that you’re going to pay for every time someone clicks on the ad.
The most common way people do this is through the use of individual personas. Personas are basically mini websites which already rank highly within their market niche. The benefit here is that you don’t have to pay for each click; each and every one are free. The downside to this strategy is that if you don’t have a lot of traffic yet, you’re not going to see many conversions from these personas unless you’re willing to put in the work to find those personas.
The third method, which is used heavily today is the use of a keyword planner. A keyword planner analyzes your current ranking and creates a spreadsheet which lists all of your current competitors. From this, it can be deduced how you should optimize your site and effectively use any current and good keywords you might currently be ranking for. It is important to note that a keyword planner alone may not be sufficient enough to help you climb to the top of the search engine rankings; it is best used along with the other two strategies mentioned above.