Keyword research services have evolved to a very sophisticated level. In the past, it used to be that a keyword planner sat down and drew out a spreadsheet with lists of potential keywords based on a given set of circumstances. The results would include things like how many searches had been done for this, how competitive the keyword was, etc. Today’s keyword research service does far more than that. It takes the raw keywords and creates an entire report, with much more detail than even the simplest spreadsheet could ever give you.
So what exactly is a keyword research service? It’s a company that specializes in uncovering keywords related to your chosen niche that people are actually searching for online. If you’ve got an idea for a website, a blog, or even an ebook, finding the right keywords to target can make all the difference in the world. You can beat out thousands of competitors simply by having the right keywords, and the best way to find those keywords is to hire someone who specializes in doing just that. There are also a wide variety of tools available online that allow you to generate different kinds of keyword strategies from your own in-depth research.
How do keyword research services target keywords related to your niche? They typically start by looking at the online chatter about the niche that you are interested in. They look for conversations happening in forums and on blogs about the target market. They can also find out what keywords people are using when they’re shopping for products online. Those are some pretty specific keywords!
But even after finding all of those keywords, good keyword research services will then analyze the chatter online and come up with a list of specific phrases that are already being searched. This list of words is then used to create a unique, highly effective SEO campaign. You want to focus on the top half of the phrases on the list and build your website around them. It is as simple as that. Your site’s URL should be the first thing that appears in the search engine results page – not the last sentence.
There are a few other things to consider when choosing a keyword research service. The first is the quality of their keyword analysis. A solid foundation is imperative if you want to be able to build a successful, long term business around your target market. So you want to make sure you choose someone who has done their homework and found a solid foundation for their keyword strategy.
Something else to keep in mind is the experience of the company you choose. If they’ve been doing this for a while, that’s a sign that they know what they’re doing. A beginner simply doesn’t have the depth and knowledge needed to create a solid keyword strategy that targets your target audience. You want an SEO company that has done in-depth keyword research, but also understands how to develop an effective keyword list. The bottom line is that the right keyword research services will provide you with the experience you need to generate traffic.
Another important consideration is the type of customer support offered by the provider you choose. The right service provider offers 24 hour phone support to help you solve any problems you may have concerning your new keyword research services. That’s not all they offer though. Many white hat keyword research services will also offer free consultation and a variety of free tools to help you optimize your website.
Most white hat SEO companies will give you access to a pre-made set of keywords, carefully chosen and optimized for search engines. They will also tell you how many people are searching for those keywords on Google, MSN Bing, Yahoo, and other popular search engines. In addition to that, they will tell you how many people are searching within the specific niche they created the keyword list for. Finally, most SEO companies will provide you with traffic reports, monthly search stats, and a host of other tools designed to help you make better informed decisions regarding your upcoming keyword list maintenance.